Starting point
A high-quality restaurant in Vienna’s city centre competes with a great many other venues. Guests mostly search spontaneously on their smartphone: “Indian restaurant Vienna”, “restaurant 1st district”, “book a table”. What matters then is a few seconds: does the restaurant look high-quality? Is the menu there? Can I reserve straight away?
The presence therefore had to convey the quality of the cuisine and the ambience without losing visitors to long loading times or hidden information.