Social Media Marketing Agency Vienna: Reels and Content That Bring Enquiries
In brief
Social media marketing means making your business visible on Instagram, Facebook and TikTok with regular videos, graphics and targeted ads, and turning attention into enquiries. In Vienna, digtatur takes care of strategy, filming, editing, community management and Meta Ads. Support starts at 790 € per month, net.
Many businesses post irregularly, whenever there happens to be time, and then wonder why nothing happens. Social media only works when strategy, production and publishing run reliably. That is exactly what we take on: we plan the content, film and edit it, publish it and look after comments and messages.
We work with businesses from hospitality, retail, services and the trades in Vienna and Lower Austria, and online across Austria. You get fixed packages with a clear scope, so you know in advance what you receive each month and what it costs.
What you get
Strategy instead of chance
We define the goal, target audience and content pillars before the first video is made. That way, every post has a job to do.
Production from a single source
Concept, filming, editing, subtitles and graphics all come from us. You do not have to coordinate freelancers.
Reels at the centre
Short videos usually reach the most new people on Instagram, Facebook and TikTok. That is where we put the focus.
Your community is looked after
Comments and messages are answered promptly, so that interest turns into a conversation and later into an enquiry.
Paid reach on top
In the Komplett package we manage Meta Ads. You pay the ad budget directly to Meta, and we optimise for enquiries rather than likes.
Clear packages, clear prices
Three packages with a fixed scope and monthly reporting, with no hidden extra costs.
What does social media marketing include, and who is it worthwhile for?
Social media marketing covers everything that makes your business visible and trustworthy on platforms such as Instagram, Facebook and TikTok: strategy, content planning, videos and graphics, publishing, community management and, where it makes sense, paid ads.
It is worthwhile above all for businesses that win customers locally or regionally and have something people want to look at: food, products, craftsmanship, premises, people. Service providers also benefit when trust plays a role in the purchase. Social media is less suitable if you only want to reach people who are searching for your service at that very moment. For that, Google Ads is usually the better lever. In practice the two channels complement each other: social media builds awareness, while search captures existing demand.
Which packages are available and what do they cost?
We work with three monthly packages. All prices are net, plus 20 % VAT. The ad budget for Meta Ads is not included and is paid by you directly to the platform.
Package
Price
Scope
Start
790 € per month
Per week: 1 video/Reel and 1 graphic, 1 channel
Wachstum
1.390 € per month
Per week: 2 videos and 2 graphics, 2 channels, Stories, basic community management, filming session
Komplett
1.990 € per month
Per week: 3 videos and 3 graphics, Meta Ads management, photo shoot, strategy workshop
Which package fits depends on your goal and sector. Start is suited to maintaining a reliable presence. Wachstum is for businesses that want to actively win new customers through social media. Komplett combines organic and paid reach. You can also find all prices on the Prices page.
What does your Reels strategy look like?
Reels are short vertical videos that platforms also suggest to people who do not follow you yet. That is why they are the strongest lever for reach. Our strategy follows a few clear rules:
A strong opening: The first few seconds decide whether someone keeps watching. We start with the result, a question or a surprising image.
One idea per video: One topic, one message, one next step.
Always with subtitles: Many people watch videos without sound at first.
Real people and real places: Your team, your products and your premises look more credible than stock footage.
Recurring formats: For example “A day with us”, answers to customer questions or how a product is made.
How do we plan content and the editorial calendar?
It starts with a strategy conversation. We clarify who you want to reach, what you want to sell and what your competitors are doing. From this we develop three to five content pillars, for example insights, expertise, offers, customer voices and promotions.
We then create a monthly plan with topics, formats and publication dates. You see in advance what will appear when, and you can contribute requests: seasonal topics, promotions, new products, events. Filming is done in blocks, so that several videos are produced on one shoot day. This saves time and cost and ensures a consistent look.
The plan stays flexible. If a post performs particularly well, we expand that format. If something performs weakly, we replace it. Each month we also evaluate which hooks, topics and lengths work.
What do we need from you, and how much of your time does it take?
Social media thrives on authenticity, so we do need you to be involved to a manageable extent. Realistically, this means:
One briefing conversation at the start, usually 45 to 60 minutes.
Filming sessions on site, included from the Wachstum package. You show us your business, products or team, and we guide you through the process. You do not have to prepare anything.
Approvals for the monthly plan and posts. We agree fixed deadlines so that nothing gets stuck.
Access to your accounts, ideally as an administrator or with partner access, not by sharing passwords.
News from day-to-day business: new products, promotions, dates, customer questions.
If approval times are very short, we can also react at short notice. But you do not have to run social media yourself. For most clients, the effort is a few hours per month.
How do community management and Meta Ads work?
Community: Comments, direct messages and mentions are the moment when interest turns into trust. We answer questions in your tone of voice, pass specific enquiries on to you and flag complaints so that you can react quickly. Basic community management is included from the Wachstum package.
Meta Ads: Ads on Instagram and Facebook reach people in a targeted way by location, interests and behaviour. We use them to extend the reach of strong posts, to promote reservations, enquiries or shop sales, and to re-engage visitors. Management is included in the Komplett package. You pay the ad budget directly to Meta, so that the account stays in your hands.
Who owns the content, and what do you need to bear in mind legally?
Rights to content: We clarify the usage rights to the videos and graphics we create for you in the quotation. It is usual for you to be able to use the content permanently for your business. Accounts and channels remain your property. We work with access rights, not with our own accounts on which your community sits.
People in the picture: Anyone who is recognisable must consent. We obtain the necessary consents from team members and guests.
Legal notice and data protection: Business profiles need the legally required details, such as a link to your legal notice (Impressum). Tracking and advertising pixels require consent on your website. We set this up properly.
AI content: If we use AI tools, we label content where necessary. You can find background information under Labelling AI advertising. These notes are not a substitute for legal advice.
What typical mistakes do businesses make on social media?
Posting irregularly. Three posts in one week and then a month’s pause do more harm than good.
Showing only advertising. Anyone who posts nothing but offers gets scrolled past. Insights, expertise and people belong in the mix.
Being on every platform at once. It is better to do one or two channels well than five half-heartedly.
Not responding to comments. Unanswered questions cost trust.
Looking at followers instead of enquiries. Reach is only an intermediate step.
No path to an enquiry. Without a link, phone number or reservation option, interest fizzles out.
Bought followers. They bring no customers and distort the analysis.
We build these points into the strategy from the start, so that you do not have to learn them the hard way.
How do we measure success, and how quickly will you see results?
We agree in advance how we will measure success. That depends on the goal. For a restaurant it is reservations and profile visits, for a shop clicks and orders, for a service provider enquiries by form, phone or message.
In the monthly report we present the most important figures clearly: reach, interaction, profile visits, clicks to your website or phone call and, where measurable, enquiries. This always comes with context: what worked, and what are we changing?
On timing: paid campaigns often deliver data within the first few weeks. Organic growth usually takes several months for recognition and trust to develop. We do not promise a particular number of followers or any revenue, because both depend on your offer, price, season and competition. What is promised is the service listed in the package and an honest look at the figures.
How do you choose the right social media agency?
These questions help with your choice, regardless of whom you decide on:
Is there a clear scope of services? How many videos, graphics and channels are included per month?
Who produces the content? Original filming has more impact than stock footage.
Do you own the accounts and content? That should go without saying.
Are goals and metrics agreed? Be wary of guarantees for followers or revenue.
What do reporting and coordination look like? Fixed appointments and understandable reports are a good sign.
Does the agency know your market? We work in Vienna and the surrounding area and advise in German and Turkish.
Look at examples, for instance our Instagram channel @digtaturcom and our references. An initial consultation should be free and non-binding, as ours is.
Net, plus 20 % VAT per month. The advertising budget for Meta Ads is not included and is paid directly to Meta. Term and cancellation are set out in the quote.
Prepayment and term discounts cannot be combined. All prices are net, plus 20 % VAT. Prepayment covers 12 months in advance: you pay for 10 months and we give you 2 months free.
Frequently asked questions: Social Media Marketing Vienna
What does social media marketing cost in Vienna?
At digtatur, support starts at 790 € per month, net, for one video or Reel and one graphic per week on one channel. The Wachstum package costs 1.390 € per month and the Komplett package 1.990 € per month, plus 20 % VAT. You pay the ad budget for Meta Ads separately, directly to Meta.
Which platform is right for my business?
For local businesses in Vienna, Instagram is usually the most important channel, with Facebook adding value mainly for older audiences. TikTok is worthwhile for a younger audience and plenty of video material. We recommend based on target audience and resources, not on trends. It is better to look after one or two channels well than all of them half-heartedly.
How often should a business post?
Consistency matters more than volume. For many businesses a rhythm of one to three videos per week plus Stories is realistic, as long as the quality is right. That is why our packages are built around weekly videos and graphics. More important than the number is that the rhythm is kept up over months.
When will I see the first results?
Paid campaigns often deliver data within the first few weeks, which we learn from. Organic growth usually takes several months. At the start we agree how we will measure success, and we discuss the figures with you every month. We do not give guarantees for followers, reach or revenue, because they depend on many factors.
Do I have to supply videos or appear on camera myself?
No. We film the videos ourselves, at your premises or, by arrangement, at another location. You do not have to prepare anything or write a script. If you like, you can appear on camera, which often comes across as particularly approachable. We are happy to include your own material, such as phone videos from day-to-day work.
How much time do I need to set aside per month?
Realistically: a briefing at the start, one or more filming sessions, approval of the monthly plan and posts, and short feedback when there is news. For most clients that is a few hours per month. We agree fixed deadlines for approvals so that the editorial calendar is kept to.
Do I own the accounts, videos and graphics?
Yes. Accounts and channels remain your property, and we work with access rights. We settle the usage rights to the videos and graphics we create in the quotation; permanent use for your business is usual. For music and fonts we make sure the licences permit use in advertising.
Do you also manage Meta Ads, and how high is the ad budget?
Yes, Meta Ads management is included in the Komplett package and can also be discussed separately. You decide the ad budget. It is paid directly to Meta and is not included in our prices. What amount makes sense depends on goal, region and competition, and we work it out in the initial consultation.
Is there a minimum term?
We set out the term and notice period openly in the quotation. Because social media takes time to work, we recommend a term of a few months so that format and rhythm settle in and reliable figures are available. After that you can adjust the package or scope, for example by moving from Start to Wachstum.
Do you also work with businesses outside Vienna?
Yes. Social media marketing works regardless of location, with planning and coordination taking place online. Our focus is Vienna and Lower Austria, and filming and shoots are also possible outside Vienna by arrangement. For clients across Austria we work with fixed online appointments and approvals, and we bundle filming sessions so that the travel is worthwhile.
