Social Media Check: Where Do You Stand?

1How informative is your channel profile (bio, profile picture, contact)?

The profile is the business card that visitors look at after every post.

A clear bio with a value proposition, location, contact option and link, and a consistent profile picture. The basics are there, but the bio says little about the benefit or the next step. The profile is incomplete, outdated or has no way to get in touch.

2How regularly do you publish posts?

Platforms and followers reward reliability; long gaps cost reach and trust.

At least once a week according to a fixed plan. Irregularly, sometimes several posts, then weeks of silence. Rarely or only on special occasions.

3What share of your content is videos and reels?

Short videos are often suggested by the platforms even to people who do not yet follow you.

Videos and reels are the focus, at least half of the posts. There are videos now and then, but most posts are photos or graphics. We publish few or no videos.

4How compelling is the opening of your videos in the first few seconds?

The first few seconds decide whether someone keeps watching or swipes on.

We deliberately open with a result, a question or a strong image, and use subtitles. We sometimes think about how the opening comes across, but without a fixed rule. Our videos mostly begin with a logo, a greeting or a long intro.

5How varied is your content mix?

If you only show ads, people scroll past; if you only entertain, you sell nothing.

We deliberately mix insights, expertise, customer voices and offers according to fixed topic areas. There is a mix, but without a clear structure or plan. Almost exclusively offers and advertising, or whatever happens to come up.

6How do you deal with comments and messages?

Replying builds trust; unanswered questions look like disinterest.

We usually reply on the same or the next working day and actively approach customers. We reply, but often only after days or only to some messages. Comments and messages mostly go unanswered.

7Do your posts include a clear call to action and a way to make an enquiry?

Without a next step, interest fizzles out, even if the post goes down well.

Yes, every post names a next step, and the link in the bio leads straight to an enquiry, booking or shop. Sometimes, but the link in the bio only leads to the general home page. No, there is neither a call to action nor a clear link.

8Do you regularly measure and discuss what works?

Only those who know the numbers can repeat what is successful and replace what is weak.

Yes, we evaluate reach, interaction and enquiries monthly and adjust the content. We look at the statistics occasionally, without a fixed review. We never look at the statistics.

9Do you use paid ads (e.g. Meta Ads) in a targeted way?

Paid reach extends good posts and reaches people you would not reach organically.

Yes, with a clear goal, target group and evaluation by enquiries or bookings. We have promoted posts now and then, but without a clear goal. We do not use paid ads.

10How consistent is your presence in design and tone of voice?

A recognisable presence makes your posts instantly identifiable in the feed.

Consistent colours, fonts, templates and tone of voice that suit the brand. Partly consistent, but style and quality vary from post to post. Every post looks different, with no recognisable line.

What does the Social Media Check assess?

The check covers ten areas that make the biggest difference in practice: profile, rhythm, share of video, video openings, content mix, community, call to action, measurement, advertising and design.

Each question scores 0, 1 or 2 points, and the total is scaled up to 100. The result is a self-assessment and a first orientation, not an analysis of your actual accounts. It says nothing about follower numbers or revenue.

Which factors achieve the most on social media?

In our experience, it is usually a few things working together:

Reliability: a fixed rhythm beats short bursts of activity.
Short videos: reels and similar formats often reach the most new people. More in the article Instagram Reels strategy.
A strong opening: the first few seconds decide reach.
Real faces and places: they come across as more credible than stock material.
A clear route to an enquiry: link, phone or reservation.

There are no guarantees for reach or followers, because they depend on offering, industry and competition. But anyone who observes these basics improves their chances significantly.

What happens after the check?

Work through the tips for the weakest points one by one. Often two or three changes are enough, for example a fixed rhythm, a better profile and one reel per week.

If you lack the time or know-how, we take over strategy, shooting, editing and community. You will find all packages, prices and the process on the page Social media marketing Vienna; support starts from 790 € per month, net. The initial consultation is free and non-binding, and you can book it directly under Appointment.

FAQ

Frequently asked questions about the Social Media Check

How is the score calculated?

Each of the ten questions gives 2 points for the best answer, 1 point for the middle one and 0 points for the weakest. The total of at most 20 points is scaled up to 100 and assigned to one of four levels.

Which platforms does the check apply to?

It is designed for Instagram, Facebook, TikTok and similar platforms. If you run several channels, answer the questions for your most important one.

How meaningful is the result?

It is a first orientation based on your self-assessment. A real analysis takes into account your industry, competition, the figures of your accounts and your goals. That is exactly what we offer the personal evaluation for.

What happens to my answers?

Unless you submit the form, your answers are not stored. If you request the evaluation, we use your details solely to send you the action plan. Details are in the privacy policy.

How often should I check my channels?

A check every three to six months makes sense, as does one after major changes such as a new rhythm or a relaunch. In day-to-day work, a brief monthly review of the figures is enough.

Can digtatur take over my social media channels?

Yes. We manage channels from 790 € per month, net, including videos, graphics and publishing. You pay the advertising budget for Meta Ads directly to the platform. You will find all details under Prices.

Free initial consultation

More impact from your social media channels? Let’s talk.

Tell me briefly about your plans. You will get an honest assessment and a clear quote, free of charge and without obligation.

A personal assessment instead of a standard quote
Clear prices, no hidden costs
You keep your accounts, website and content

Book a call WhatsApp +436644156675

Social Media Check: How Well Set Up Are Your Channels?

Personal evaluation with action plan

What does the Social Media Check assess?

Which factors achieve the most on social media?

What happens after the check?

Frequently asked questions about the Social Media Check

More impact from your social media channels? Let’s talk.