Google Ads Agency Vienna: Enquiries from Customers Who Are Searching Right Now
In brief
Google Ads shows your ad exactly when someone in Vienna or Austria searches for your service, and you generally pay per click. digtatur sets up campaigns with clean conversion tracking and optimises for enquiries or sales. Setup costs from 490 € and ongoing management from 390 € per month, in each case net, plus ad budget.
Anyone searching on Google usually has a specific need: a tradesperson, a table for dinner, a supplier, a consultation. With Google Ads you appear right at the top at that moment, without waiting months for a ranking. That can be very efficient, but also expensive if structure, tracking or landing page are not right.
We set up accounts so that you can see what each enquiry costs. The account runs in your business’s name, you have insight at any time, and your ad budget goes directly to Google. Our fee is separate from that and clearly stated.
What you get
Visible at the right moment
Your ad appears when people are actively searching for your service, if you wish only in Vienna, in individual districts or across Austria.
Tracking with consent
We measure forms, calls and purchases in a data-protection-compliant way, so that it is enquiries that count, not just clicks.
Control over search terms
We regularly check what your ads are shown for and exclude irrelevant searches.
Suitable landing pages
Ad and page have to match. If you wish, we build a dedicated landing page with a form.
Transparent costs
Ad budget and fee are shown separately. You know what goes to Google and what goes to us.
Account in your hands
The Google Ads account belongs to you. We work as a manager and do not hand over a black box.
What is Google Ads, and who is it worthwhile for?
Google Ads is Google’s advertising system. Ads appear in search, on YouTube, in Gmail and on partner sites. In search, billing is per click, so you pay when someone clicks on your ad, not for the mere display.
It is worthwhile for businesses where people actively search and where an enquiry or purchase has a measurable value: trades, services, hospitality, practices, shops, B2B providers. It works less well if hardly anyone searches for your offer or if a single customer brings in so little that the click costs are not sustainable. We calculate this with you in advance. If you also want to build awareness, social media marketing complements search well.
What does Google Ads cost, and how does the budget logic work?
There are always two cost blocks. First, your ad budget, which you pay directly to Google. Second, our fee for setup and management. All prices are net, plus 20 % VAT.
Service
Price
Setup (account, structure, ads, tracking)
from 490 € one-off
Ongoing management and optimisation
from 390 € per month
Lead funnel incl. landing page and tracking
from 1.490 € one-off
How high the ad budget should be depends on sector, competition and goal. We work backwards: what may an enquiry cost? How many enquiries do you need? This gives a realistic daily budget. It is better to start with a manageable amount, learn from the data and increase it as soon as enquiries come in. You can find more on this under Prices.
Which campaign types are there: Search, Performance Max and AI Max?
Search campaigns: Text ads for specific search terms. For local providers and services this is usually the starting point, because purchase intent is high.
Performance Max: An AI-driven campaign that serves ads across several Google channels. It needs good conversion data, images and videos and is mainly suited to shops.
AI Max for Search campaigns: An extension that matches search queries more broadly and adapts ad copy. It can bring additional enquiries, but needs clear exclusions and oversight.
Demand Gen and YouTube: Visual campaigns to spark interest.
First we review your offer, your competitors and your website. Then we define what an enquiry is worth and which goal applies: form, call, reservation or purchase.
During setup we research search terms, group them by theme and write ads that match the search. We add extensions such as call, location and sitelinks and define negative keywords so that no budget is used up on irrelevant searches. We then set up the tracking and test it before the first ad goes live.
After launch we monitor the first few weeks closely. We check search terms, bids, times and locations and stop what does not work. Each month you receive a report with costs, enquiries and recommendations. For you this means: one briefing, access to the account and feedback on the ad copy.
How does tracking work, and what do you need to bear in mind for data protection?
Without tracking you see clicks, but not whether they turn into customers. We therefore measure contact forms, calls, reservations and purchases as so-called conversions. Google then optimises delivery based on these.
Legally, measurement and advertising cookies generally require the consent of visitors. Your website therefore needs a working consent banner that loads scripts only after consent has been given. This also includes an up-to-date privacy policy and a complete legal notice (Impressum). Modern methods such as Consent Mode help to estimate gaps in the data despite missing consents, but they do not replace consent.
These notes are not legal advice. For a binding assessment we recommend a professional review if you are unsure. We set up the tracking so that it matches the consent on your site.
Why is the landing page so important?
A good ad brings visitors, but it is the page that decides whether they get in touch. Campaigns often fail not because of the ad, but because the homepage shows too much and the service being searched for is not immediately recognisable.
A good landing page answers within a few seconds: What do you offer? For whom? Roughly what does it cost? Why should I trust you? How do I get in touch? It loads quickly on a phone and offers a form, phone number or WhatsApp.
If your existing website does not manage this, we recommend a lead funnel: landing page, form and tracking, from 1.490 € one-off. The article Generating leads with Google Ads and Meta Ads describes how this works together with Meta Ads. We build suitable pages in our web design service.
How quickly does Google Ads deliver results?
Unlike SEO, a campaign can be visible on the day it goes live. First clicks and enquiries often come within the first few weeks. Optimisation still takes time, because the system has to collect data and decisions based on too few figures can be misleading.
As a rule of thumb, we plan a learning phase of a few weeks and assess profitability after two to three months. After that it is usually easy to say which campaigns bring enquiries and where budget is better used.
We give no guarantee for the number, price or quality of enquiries. Competition, season, offer and website strongly influence the result. What is promised is careful setup, clean measurement, regular maintenance and honest reporting.
What typical mistakes happen with Google Ads?
No conversion tracking. You then optimise for clicks instead of enquiries.
Search terms that are too broad. The budget flows into searches without purchase intent.
No negative keywords. Irrelevant searches are never excluded.
Homepage as landing page. Visitors do not find the service they are looking for.
Judging too early. After a week with few clicks, nothing can be assessed.
Automation without oversight. AI campaigns need clean data and exclusions, otherwise they learn the wrong things.
Ignoring location. If you only serve Vienna, you should only advertise there.
No access to your own account. Some agencies run accounts in their own name. You should avoid that.
What should you look for when choosing a Google Ads agency?
Account in your name: You must be an admin and be able to see everything.
Separate costs: Ad budget and fee must be clearly stated.
No guarantees: A reputable agency does not promise results but explains measurement and approach.
Tracking from the start: Without measurement, no optimisation.
Understandable reporting: Cost per enquiry instead of just clicks and impressions.
Traceable tasks: What exactly does the agency do each month?
Knows the market: We work in Vienna and the surrounding area and advise in German and Turkish.
If you already have an account, we are happy to look at it and tell you honestly what is worthwhile. With the Google AI check you can also see how your business appears in Google and in AI answers.
How we work together
1
Audit and goal
We review offer, account, website and tracking and define what an enquiry is worth.
2
Setup
Structure, search terms, ads, extensions and landing page are prepared and agreed with you.
3
Launch and learning phase
We monitor the first few weeks closely and steer search terms, bids and budget.
4
Optimisation
What brings enquiries gets more budget. The rest is improved or stopped.
5
Reporting
Monthly report with costs, enquiries and clear recommendations for the next month.
Prices
Prices: Google Ads Agency Vienna
All prices are net, plus 20% VAT. Ad budget (Google, Meta) is paid by you separately, directly to the platform.
Frequently asked questions: Google Ads Agency Vienna
What does a Google Ads agency cost in Vienna?
At digtatur, setup costs from 490 € one-off and ongoing management from 390 € per month. A lead funnel with landing page and tracking starts at 1.490 € one-off. All prices are net, plus 20 % VAT. The ad budget comes on top and is paid by you directly to Google.
How high should my ad budget be?
That depends on sector, competition and goal. We work backwards: what may an enquiry cost, and how many do you need? This gives a daily budget. To start, we recommend a manageable amount that brings enough clicks for reliable data, and we increase it step by step as enquiries come in.
How quickly does Google Ads bring enquiries?
First clicks and enquiries are often possible within the first few weeks. The actual optimisation takes a few months because the system needs data. We usually assess profitability after two to three months. We do not promise specific figures, because competition, season and offer influence the result.
What is the difference between Google Ads and SEO?
Google Ads delivers visibility immediately, as long as budget is running. SEO works more slowly, but lastingly and without click costs. The two complement each other: ads bring enquiries and data early, while SEO builds reach over the long term. We plan both together if it fits your goal, and often begin with ads because they deliver data early.
What is AI Max, and does it affect my account?
AI Max is an AI extension for Search campaigns. It matches search queries more broadly and adapts ad copy and landing pages. That can bring additional enquiries, but needs clear exclusions and oversight. We review your account, decide together whether you use it and watch the search terms closely.
Do I need tracking and a cookie banner?
For meaningful measurement, yes. Conversion tracking and advertising cookies generally require the consent of visitors. Your website therefore needs a consent banner, a privacy policy and a legal notice (Impressum). We set up the tracking accordingly. This is not legal advice; if you are unsure, you should have it professionally reviewed.
Does the Google Ads account belong to me?
Yes. The account runs in the name of your business with your payment details, and we receive access as a manager. You can see all campaigns, costs and results at any time and can withdraw access. That way you remain independent, even if the collaboration ends. Payments to Google run exclusively through your own account, so we do not invoice you for ad budget.
Do I need a new website for Google Ads?
Not necessarily. What matters is that the landing page clearly shows the service being searched for, loads quickly and leads to contact. If your site does not manage this, we build a dedicated landing page with a form and tracking, as part of the lead funnel from 1.490 € one-off. We will tell you honestly in the initial consultation whether that is necessary.
Do you guarantee enquiries or a specific price per enquiry?
No. Reputable agencies do not give guarantees, because competition, season, offer and website influence the result. We guarantee careful setup, clean measurement, regular optimisation and honest reporting. We discuss in advance which costs per enquiry are realistic for your sector, and we agree together when we adjust or stop campaigns.
Is there a minimum term?
We set out the term and notice period openly in the quotation. Setup is billed once, and management monthly. For reliable data we recommend at least a few months, because the learning phase takes time and sensible decisions are only possible afterwards. For a fresh start with no prior experience, we prefer to allow a little more time.
