Videography in Vienna: reels, product videos and brand films that bring enquiries

Which types of video does digtatur offer?

We produce three main formats, which differ in effort and purpose:

• Reels and short videos for Instagram, Facebook, TikTok and YouTube Shorts. Short, vertical, with a strong opening and subtitles.
• Product videos for your web shop, product pages and ads. They show function, material and use.
• Brand films for your website, trade fairs, recruiting and presentations. They tell people who you are and what your business stands for.

In addition there are special cases such as restaurant videos, making-of clips, team introductions or event summaries. Which format makes sense depends on your goal. If you want to build reach regularly, you will usually need short videos in a series. If you want to build trust on your website, a brand film will benefit you. We advise you honestly, even if that means a smaller package is enough. A reel for 190 € can achieve more than an elaborate film if the goal is short-term visibility. Conversely, no reel replaces a carefully made brand film when it comes to trust among new business customers.

Who benefits from video production?

Anyone who has to explain, show or persuade. Typical clients of ours are:

• Restaurants and cafés that want to show atmosphere and dishes in moving images
• Retailers and online shops with products that need explanation or demonstration
• Trades and service businesses that build trust through faces and working processes
• Businesses with social media channels that regularly need fresh content
• Businesses looking for staff that want to show their team

Video is particularly worthwhile if you can use it several times: on your website, on social media, in ads, in your newsletter and in your Google Business Profile. With good planning, a single shoot day delivers material for many weeks. For small businesses in particular, this is the most efficient way to stay regularly visible without filming something new every week. If you wish, we will also take care of linking it to your presence on Instagram, Facebook and TikTok, see social media marketing.

What does a video cost in Vienna?

All prices are “from” prices, net, plus 20 % VAT.

The price rises with length, the number of locations and people, the effort for lighting and sound, voice-over or animation elements and the number of edit versions. If you need several reels a month, a regular package usually works out cheaper than individual orders: our social media marketing already includes one video per week. You can find all prices at a glance under pricing. You will receive the quote in writing after a free initial consultation.

How do we prepare a video: script and storyboard?

Good videos are largely made before the shoot. First we clarify three questions: What should the viewer do afterwards? Who is the viewer? Where will the video be shown? Depending on the format, this leads to:

• Reels: a list of ideas with an opening (hook), structure and on-screen text
• Product video: a shot list with the desired shots and details
• Brand film: a script or interview guide and a storyboard with the most important images

You do not have to write a script. We draft the concept and structure, and you correct and approve. What matters is that you tell us your goals, your target audience and the message. For interviews, we prepare questions so that you do not have to memorise anything on the day of the shoot and can speak naturally.

How does a shoot day work?

A shoot day is planned to be compact, so that your business is disturbed as little as possible:

1. Arrival and setup: We check light, sound and locations and set up the camera and equipment.
2. Shooting schedule: We work through the shots in a sensible order, not sorted by video but by location and light.
3. People in front of the camera: We give brief directions and would rather shoot a few more takes than have it look forced.
4. Backup: The footage is backed up on the day of the shoot.

As a rule of thumb, a reel shoot can be done in a few hours, while a product or brand film shoot often takes half a day to a full day. What you should prepare: tidy the location, have products ready, inform people in advance and name a contact person who decides on site. We are happy to bundle several reels from one shoot. That saves you time and money, because setup, travel and lighting are only needed once. It is best if we collect topics for several weeks in advance and shoot them in one go, including changes of clothing or other places in your business, so that the videos stay varied.

Which formats, subtitles and delivery files are there?

Every platform has its own format. We deliver what you need:

• 9:16 (vertical) for Instagram Reels, Stories, TikTok and YouTube Shorts
• 16:9 (horizontal) for website, YouTube, presentations and trade fairs
• Further crops such as square or 4:5 for feed ads on request

The videos are delivered as MP4 in good quality and, on request, also with a separate subtitle file (SRT) and a thumbnail. Subtitles are standard with us, because videos are often watched without sound and because subtitles also help people with hearing impairments. They are burned in or delivered as a file, depending on the platform.

Raw footage is not automatically part of the delivery. If you need it later for your own edits, we agree this in the quote beforehand.

Which rights apply to music and use?

Music is a frequently underestimated risk. A popular chart song may not simply be used in a company video. We therefore use music from licensed sources and check whether the licence covers the planned use, for example website, social media or paid ads. Trending sounds in social media apps are often restricted for business accounts. Ask us what applies in your case.

On usage rights to the video: you receive the agreed rights for the agreed channels and the agreed period, normally for your business communication. If people can be seen in the video, we obtain their consent or agree with you how this is handled for your team. AI labelling: if a video contains AI-generated content that looks real, we advise you on labelling (see labelling AI advertising). For conventionally shot videos, this is not relevant.

What is special about restaurant videos?

Hospitality thrives on atmosphere and appetite. A restaurant video has to show within a few seconds: what does it look like here, what is served, how does it feel? Special considerations are:

• Timing: Ideally we shoot before or after peak times or on a quiet day, so that kitchen and service are not disturbed.
• Freshly prepared dishes: Dishes only look perfect for a short time. We plan the sequence with the kitchen.
• Guests: If guests are in the picture, we clarify consent or shoot so that nobody is recognisable.
• Multiple use: One shoot delivers reels, a website video and photos for the menu or Google profile.

One example is the website of Elaichi, a fine Indian dining restaurant in the first district, which we built with video in the hero section.

Which mistakes often happen, and how do I choose a provider?

Common mistakes:

• No clear goal: the video is supposed to be “somehow good” and therefore feels arbitrary.
• Too long: short videos with too long a lead-in lose viewers within the first few seconds.
• Poor sound: people forgive poor picture more readily than poor sound.
• No subtitles and no vertical format for social media.
• Unclear music and personal rights.
• A single video with no plan for how it will be distributed.

How to choose a provider: Look at examples in your format, not just the most attractive showreel. Ask about scope of delivery, rights, rounds of corrections and schedule. Check whether concept, editing, subtitles and formats are included. And pay attention to whether someone is thinking about how the video can increase your enquiries. You can read more about strategy in Video marketing with short videos for SMEs and Instagram Reels strategy 2026.