Edelstep: from an outdated shop to a modern fashion store

Edelstep already had an online shop, but its look no longer matched a brand retailer and it made it hard for visitors to find the right products. In fashion, first impressions count: if a shop does not look premium, nobody buys brand clothing for 80 or 150 euros.

On top of that, the range is large, with hundreds of items per brand. Customers needed to reach "Women", "Men" or a specific brand quickly.

• New design: warm, calm colours, large hero images and an elegant typeface that suits brand fashion.
• Clear navigation: women, men, girls, boys and sale right in the menu, with search and wishlist.
• Brands in focus: dedicated areas for brands such as Calvin Klein, North Sails, Tommy Hilfiger, Napapijri and Gant.
• New-customer pop-up: 5 % off the first order with free registration, deducted automatically in the cart.
• Trust at a glance: free shipping from 150 € and 14-day returns shown at the top of every page.
• Mobile first: menu, product tiles and checkout designed for smartphones.

Edelstep now has a shop that looks as premium as the brands it sells. Visitors reach their category in one click, and the pop-up turns first-time visitors into registered customers the retailer can reach again later.

As with all case studies, we only publish sales or sign-up figures once the client approves them.