Who Does Google's AI Recommend in Vienna? Our Test Across 18 Industries
On 5 November 2026 we asked Google AI Mode in 18 Vienna industries whom it recommends. Each answer named on average 5.6 businesses (3 to 8). In all 18 answers the recommendations were grouped by need, e.g. “for emergencies” or “for natural curls”, and every business was named with its district or address. To be named you need a clear specialisation and unambiguous location data.
How we tested
- Tool: Google AI Mode (German language, region Austria)
- Date: 5 November 2026, one query per industry
- Question: always the same structure, e.g. “Which electrician in Vienna can you recommend?”
- Analysed: number of businesses named, grouping, addresses, prices, awards, follow-up questions and visible sources
Important: this is a snapshot with one query per industry. AI answers change and results can differ by account and location. The figures show patterns, not guarantees.
Results
| Industry | Businesses named |
|---|---|
| Dentist | 8 |
| Hairdresser (Floridsdorf) | 7 |
| Beauty salon | 7 |
| Gym | 7 |
| Physiotherapy | 6 |
| Removal company | 6 |
| Wedding photographer | 6 |
| Yoga studio | 6 |
| Bakery | 6 |
| Tax adviser | 5 |
| Car repair shop | 5 |
| Vet | 5 |
| Nail studio | 5 |
| Electrician | 5 |
| Driving school | 5 |
| Web design agency | 5 |
| Tenancy lawyer | 4 |
| Plumber | 3 |
| Total / average | 101 / 5.6 |
| Feature of the answer | Share of 18 industries |
|---|---|
| Recommendations grouped by need or specialisation | 18 of 18 |
| District or address for every business | 18 of 18 |
| Follow-up questions at the end (e.g. “Which district?”) | 15 of 18 |
| Awards or certificates mentioned | 7 of 18 |
| Concrete prices named | 6 of 18 |
| Google Business Profiles visible as source | 6 of 18 |
| Businesses' own websites visible as source | 5 of 18 |
5 findings
1. Specialisation beats all-round
The AI assigns every business to a need: “for anxious patients”, “for natural curls”, “for 24/7 emergencies”, “for transparent fixed prices”. If your website and Google profile clearly say what you stand for, you give the AI exactly that assignment.
2. No location, no recommendation
Every business named had a district or address. Consistent address data on website, Google profile and directories is a must.
3. Details from reviews end up in the answer
The AI mentions things like “cash only”, “photos of repair progress sent to your phone” or “appointments on Saturdays too”. Such details typically come from reviews and profile information. Many genuine, detailed reviews give the AI material to quote.
4. Prices and awards get quoted
In 6 industries the AI named concrete prices, such as call-out fees or starting prices, and in 7 industries awards or certificates. Showing prices and proof openly on your website gets you described more concretely.
5. Best-of lists and chambers count too
For plumbers, tax advisers, electricians and lawyers the AI also used industry platforms, best-of lists, guilds and chambers as sources. A listing there is an extra lever for these industries.
What does this mean for your business?
- Phrase your focus in one sentence and use it identically on your website and Google profile
- State address, district and service area consistently everywhere
- Actively ask customers for detailed reviews
- Make from-prices, awards and certificates visible
- Be listed in relevant directories, best-of lists and with your chamber
How to check this for your business: Test your AI visibility yourself. Or let us do it: GEO Agency Vienna, with platform details for Google AI Mode and ChatGPT.
Frequently asked questions
May I quote the figures?
Yes, please cite “digtatur.com, test of 5 November 2026” with a link to this post.
Will you repeat the test?
Yes, we plan to repeat it to show changes over time.
Why only Google AI Mode?
It is built into Google Search in Austria and therefore especially relevant for local businesses. Tests in ChatGPT, Gemini and Perplexity will follow.
