Test Your AI Visibility Yourself: How to Check ChatGPT, Gemini, Claude and Perplexity
Define 10 fixed customer questions, ask them once a month in ChatGPT, Gemini, Claude, Perplexity and Google AI Mode, and record in a table whether, where and how you are named. AI answers vary, so the trend over months counts.
Step 1: Choose the right questions
Use questions real customers would ask, mixing three types:
- Provider search: “Good advertising agency in Floridsdorf?”
- Comparison: “Which agency in Vienna builds restaurant websites and what does it cost?”
- Brand question: “What is digtatur and what do they offer?”
The brand question shows whether the AI knows you at all and describes you correctly.
Step 2: Test cleanly
- Open a new chat, ideally logged out or in a private window, so earlier conversations do not interfere.
- In ChatGPT, make sure web search is active.
- Word every question exactly as in the previous month.
- Save the answer as a screenshot.
Step 3: Evaluate
| Question | Assistant | Named? | Position | Details correct? | Source |
|---|---|---|---|---|---|
| Werbeagentur Floridsdorf | Google AI Mode | Yes | 1 | Yes | Google profile |
| Website für Ärzte Wien | Google AI Mode | No | – | – | – |
The example rows come from our own test in October 2026. Watch especially for wrong details such as old prices or addresses. They almost always come from a source on the web that you can correct.
Step 4: Measure visitors from AI
In Google Analytics, referral sources are under Acquisition. Visits from chatgpt.com, perplexity.ai, gemini.google.com or claude.ai show that AI answers send people to you. In Google Search Console, impressions in AI Mode and AI Overviews are included in the normal performance data.
What the results mean
- Never named, not even for the brand question: check tech and basic data. See robots.txt for AI crawlers.
- Named for the brand but not for provider questions: reviews and mentions are missing. See Why does ChatGPT recommend competitors?
- Named but with wrong details: align your business data across the web.
No time? We run the test monthly for you as part of GEO support.
Frequently asked questions
Why do I get a different answer each time?
AI answers are generated fresh each time. So it is not one test that counts, but frequency over several runs and months.
Are there tools for this?
Yes, there are paid tools for measuring AI visibility. For small businesses the manual test is usually enough.
