AI Images for Businesses: When They Pay Off, What They Cost and What Is Allowed
AI images pay off for ad creatives, seasonal images, backgrounds and variants for tests. Real dishes, products, premises and people should still be photographed for real, because under the Austrian Unfair Competition Act (UWG) advertising must not mislead. At digtatur an AI image package with up to 10 final images starts at €290 net.
What are AI images good for?
- Ad creatives: many variants of the same idea for Meta and Google ads
- Seasonal images: Christmas, Easter or summer without waiting for the right weather
- Product scenes: a real product photo in a new setting, the product itself unchanged
- Backgrounds and formats: extending images, for example from square to portrait
- Concepts: visualising packaging, shop windows or a campaign before production
When are real photos still better?
| Industry | AI useful for | Better photographed for real |
|---|---|---|
| Restaurants | Mood images, promotion graphics | The actual dishes and the venue |
| Retail and online shops | Lifestyle scenes, seasonal motifs | The product itself, details, colours |
| Beauty | Concept images for promotions | Real results, before and after |
| B2B and technology | Visualising processes | Team, machines, reference projects |
For real photography see photography in Vienna.
What is allowed in Austria?
- No misleading: under § 2 UWG a commercial practice is misleading if it can deceive about the essential characteristics of a product. An AI image must not show your product nicer, bigger or different than it is.
- No real people without consent: face and voice are protected, even when recreated with AI.
- No third-party brands: no logos or trademarks of other companies.
- Labelling: realistic AI content is subject to transparency obligations under Article 50 of the EU AI Act. Meta adds an "AI info" label to ads created with generative AI tools.
This is guidance, not legal advice. More in labelling AI advertising.
What do AI images cost?
| Package at digtatur | Scope | Price (net) |
|---|---|---|
| AI image package | up to 10 final images | from €290 |
| AI content monthly package | e.g. 12 images and 4 short videos | from €890 per month |
Included are style alignment, selection, review and post-processing: we set text and logo ourselves, not the AI. More on AI videos and AI images.
How AI images stay on brand
- Define colours, fonts and visual language from your corporate design
- Use real photos of product and premises as references
- Document all guidelines so new images look the same
- Check every image by hand for errors: hands, text, logo, product
Frequently asked questions
Can I use AI images on my website?
Yes, with the agreed usage rights. Make sure they do not show anything false about your offer.
Are AI images protected by copyright?
Purely AI-generated images are currently often only partly protected. If exclusivity matters, for example for a logo, we combine AI with our own design work. Not legal advice.
How quickly do I get AI images?
Usually within a few days of the briefing, including revision rounds.
