What Does an Advertising Agency Cost in Vienna? Pricing Models, Cost Drivers and Questions Before Hiring
Advertising agencies usually charge by project fee (e.g. website, video, logo), monthly package (social media, Google Ads) or hourly rate. Costs depend on scope, quality, experience and ad budget. A fair quote states services, deadlines, price and rights clearly.
Which pricing models are there?
| Model | Typical for | Advantage | Watch out for |
|---|---|---|---|
| Project fee | Website, shop, logo, video | Fixed price, planning certainty | Define the scope of services precisely |
| Monthly package (retainer) | Social media, Google Ads, SEO | Ongoing support, predictable costs | Check term and services |
| Hourly rate | Consulting, additional tasks | Transparent, flexible | Costs can rise, agree on an hours budget |
| Performance-based | Lead generation, sales | Risk is shared | Clarify the definition of "success", clean measurement |
Reputable agencies state at least their entry prices and clarify the exact scope in an initial consultation. With us, the starting prices are openly visible (all prices net, plus VAT): websites from €990, social media packages from €790 per month with one video and one graphic per week, Google Ads management from €390 per month, logo from €390. You can find all packages on our pricing page. The final price depends on scope, which is why a quote after the initial consultation is binding.
What determines the cost?
- Scope: number of pages, products, videos, channels, campaigns
- Customisation: Custom design and programming cost more than templates
- Production: shoot days, locations, performers, equipment
- Texts and images: Do you supply them yourself or does the agency take care of them?
- Support intensity: How much coordination, reporting, optimisation?
- Ad budget: Payments to Google, Meta etc. come on top of the agency fee
What should a quote include?
- A precise description of services and deliverables
- Schedule and your obligations to contribute (texts, images, approvals)
- Price including a note on VAT and possible additional costs
- Number of revision rounds
- Usage rights to texts, images, videos and design
- Ownership of domain, website, ad accounts and login credentials
- Term, notice periods and reporting for ongoing support
Which 8 questions should I ask before hiring?
- What results have you achieved for similar businesses?
- Who will actually look after my project?
- Who owns the accounts, website and content?
- How do you measure success and how often do you report?
- What is included in the price and what costs extra?
- What is the minimum term and how can I cancel?
- How do you handle data protection and the use of AI? (more on this)
- What happens if goals are not met?
How can I spot disreputable offers?
- Guaranteed number-one rankings or follower numbers
- No clear scope of services, just a "marketing package"
- The agency keeps access to your accounts or domains
- Extreme dumping prices or pressure to sign immediately
- No references or examples from their own work
How do we work at digtatur?
We start with a free initial consultation, clarify goal, scope and budget, and then prepare a clear quote as a fixed fee or monthly package. Accounts, domain, website and content belong to you. More about our services: web design, social media marketing, Google Ads, videography, photography and graphic design. How ad budget turns into enquiries is covered in our article Generating leads.
Frequently asked questions
What does an advertising agency cost per month?
That depends on services and scope. With us, social media packages start at €790 net per month (one video and one graphic per week), and the larger packages at €1,390 and €1,990. Google Ads management starts at €390 per month, and you pay the ad budget separately, directly to Google or Meta. Details on the pricing page.
Is an agency more expensive than a freelancer?
Not necessarily. An agency bundles several disciplines, while a freelancer is often cheaper for individual tasks. What matters is that performance, reliability and support match your needs.
Are there subsidies for marketing and digitalisation?
In Austria there are at times funding programmes for digitalisation and consulting (e.g. via the Chamber of Commerce or the federal province). Conditions and availability change, so check the current situation with the relevant bodies.
