Google Ads AI Max for Search: What Is Changing and What to Check Now
Google is gradually moving search campaigns to AI Max. What the AI extension does, what risks exist and how to keep control of your account.
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Google Ads
Practical knowledge on Google, AI search, social media, web design and video. Clear, up to date and actionable.
Performance Max, AI Max or Demand Gen: Which Google Campaign Fits Your Business?
Three campaign types, three goals. A decision guide for small and medium-sized businesses in Austria, with examples for service providers, shops and restaurants.
Generating Leads with Google Ads and Meta Ads: The Funnel in 5 Steps
How ad budget turns into enquiries: audiences, ads, landing page, tracking and follow-up. With a worked example for cost per enquiry and cost per customer.
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